What are some alternatives to SEO?

There are alternatives to 24/7 #SEO programs, but as as has been mentioned SEM/SEO should also play an
important part in marketing online. Here's a list of items you can consider incorporating into your marketing agenda to build traffic.
1. Market Digitally.The term market digitally can
mean many different things to different people e.g.
seo, cpc, local search, mobile, etc. An alternative to
these, but still digital marketing, is digital content
marketing or some might call it a form of inbound
marketing.
Write blog posts, reports, white papers, ebooks,
research papers, and videos and make them
available through different distribution channels. Write
regular blog posts and distribute them through social
media networks such as facebook, twitter, and
LinkedIn.
On your website make your reports, white papers,
and ebooks available, and provide an option for
download by potential customers using the landing
page to capture contact information. Get a double use
of this landing page by distributing a message with a
link to the landing page through the social media
networks.
You could also use a third party landing page in place
of a permanent page on your website, but I like
having the page sit on the site as this provides some
additional seo benefit if the content is a good match
to your websites keywords.
These combined digital marketing efforts will serve
multiple purposes. First and foremost it will help you
develop authoritative stature with your target
audience. The information you present will help the
potential customer discover a source to help them
fulfill a need they potentially have and start to earn
you trust with this audience. If crafted properly (and
links added) it will lead the prospect to additional
sources of information (some of which will be
information you have produced) to find more
information on the subject matter. These efforts will
also produce added seo benefits.
2. Link Strategy. Develop relationships with other
sites online that support your product or service and
link to their site. After you've linked to their site
contact the websites webmaster and request they
link to your site. Submit articles you've written to
other sites that publish articles. There are many on
the web. A popular site is
http://
www.ezinearticles.com but there are hundreds of
others. Find several and submit your articles.
3. Show Off Your Subject Knowledge. Get active in
groups here on Quora and others on LinkedIn for
your specialty. Answer questions to drive people
curiosity about your knowledge and your company.
4. Paid Options. Use inexpensive paid advertising to
drive traffic to your site. Facebook offers an
inexpensive advertising option. Spend time
researching the advertising options on facebook and
drill down to understand how your product or service
matches peoples interests and use this information to
match your keywords to potential customers on
facebook. Depending on your keywords Adwords
may offer relatively affordable advertising options. To
keep it affordable match your ads to show up when
customers search for your largest competitors. Doing
this insures your ads only show when someone has
actively searched for one of your largest competitors.
Most likely these search results will be relatively
small, but put your product or service in plain view of
customers search for solutions you might offer. You
will need to pay market rates for your ads (I would
recommend you consider paying the highest price to
get the top ad placement) but the results could prove
well worth the cost.

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