Meaning of bounce rate in Google Analytics

by **Adminkunlex** Fri Feb 28, 2020 6:48 am

Bounce Rate tells what percentage of your visitors visit your blog but leave without going through your
content or traversing other pages of your blog (i.e. they are just visiting landing page, and leave your site without opening the second page of your site)
This rate is shown as a percentage. For an instance, if your site has a
bounce rate of 75%, it means that
75 out of every 100 visitors who clicked on to your link did not view the other pages of your blog rather
simple left within seconds on visiting the first page of your blog. If visitors bounce, it suggests they didn’t find what they were looking for. If your site is experiencing a high bounce rate, you should take
proper steps to find the root cause of high bounce rate. Then try to find a solution decrease high bounce rate.
Bounce Rate results by following actions as it causes visitors to leave your site:
The visitor closes your site tab
The visitor closes the browser.
The visitor clicks the “Back” button on his browser.
The visitor clicks on one of your ads (Sounds good J
But it causes high bounce rate)
The visitor leaves your site by clicking on one of
your external links.
The visitor types a new URL on his browser.
How Bounce Rate is calculated?
This is the first question comes in newbies when they
hear about bounce rate – How bounce rate is
calculated? In simple words, Bounce rate is calculated
by an equation. Bounce rate formula is as follow:
Bounce rate = Total Number of Visits viewing one
page only / Total number of visits
For example, if your site received 3, 00,000 visits in
one month, out of which 1,50,000 bounced after
visiting just one page, your bounce rate for that
month would be 1,50,000 divided by 3,00,000, which
equals to 0.50 (or 50%).
The lower the bounce rate on your blog, the better it
is. It denotes that visitors are getting engaged by
your content and design and that they are clicking to
visit other pages on your site.

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