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Steps On How to Make Your Blog Content Scannable

1 Pay attention to the title of your blog.
Don"t put lots of thought and effort into your #blog and blow off the title. That will leave your great article...unread. First impressions really matter, and titles are the "hook" to get your reader interested.
Even if you spend a long time getting the title "just
so", the rewards for your effort will be better. Think
about how the title will look in the RSS feed. What
titles make you click on RSS headings? Aim for the
curiosity, interest, and even question angles. Keep the
title as simple as possible.
If you use shocking, controversial, or big claim titles,
make sure the content meets the promise. Think
about meeting a need. Titles that express what
people often worry or think about are popular. For
example, "Losing weight without trying" would
interest a lot of people!
Indicate the general topic, for those new to the
subject or accumulating a broad base of information
and reasoning. There will be a lot of these readers,
but they"ll probably just skim your article.
Also indicate the specific topic, for those facing a
specific issue. There will be fewer of them, but they"ll
need to read your special information carefully and
may return for more.
For instance, "Losing Weight with the Cabbage Soup
Diet". Apply these principles to the title of each post,
too.
2 Look at it from the viewpoint of starting with the
conclusion. The idea of this is to lead with the
essential point you"re trying make, allowing the
remainder of the article to expound upon it. Making
the point clear from the outset is better with web
writing than leaving the ah-ha! moment until the
conclusion.
Remember, your reader may never get to the end to
discover your pearls of wisdom. Give more up front
to avoid your readers dashing off before reaching
your brilliant finale.
3 Use headings. The wonderful thing about headings
is that they help to guide your writing initially (fill in
this bit, then this bit...) and they allow your reader to
quickly look through the body of the post to see if
the read is something they want to pursue [1]further.
Headings draw the eyes downwards, which is just
what you want your reader to do when reading on
screen.
4 Make lists. Lists break up large blocks of daunting
text into manageable bits.
Look around the Internet and you"ll see that just
about everyone uses lists in some type of way to get
their message across.
Indeed, although not a blog, wikiHow uses bulleted
lists, as you can see from the style used right here.
Whether bulleted or numbered, lists allow your eye
to quickly run down the list of points. Lists carve out
the text for you, something that makes screen
reading a lot more enjoyable – and fast. Lists get
your articles and posts linked to and read more than
essay style posts; research done by Darren Rowse
and Chris Garrett has [2]proven this.
5 Rely on good formatting. Bold, italicize, and
underline your text, without overdoing it. Use these
elements of formatting to emphasize points. And
changes in the size, style, or color of font can help
make content scannable. Like using highlighter, if you
go overboard with it, it no longer serves its purpose.
Underlining should be used with care because it can
lead the reader to think they can use it as a link and
they"ll get frustrated when it doesn"t open to a new
page.
Some people groan inwardly at bolding or italicizing
in places where you wouldn"t see it in a book.
Getting used to this different style can take a leap of
faith but it helps to remember that the Internet is not
a book and the rules differ because reading on a
screen differs. Block quotes are neat. Just as they"re
used in magazine and newspaper articles, block
quotes can highlight a particularly juicy, interesting, or
profound part of your post, making the reader keen
to dig deeper to find out what provoked that quote.
6 Use links, but don"t overwhelm your reader with
them. While a certain amount of links are desirable,
you can lose your reader to them too.
7 Use images. Remember, a picture is worth a
thousand words and it certainly helps to make a text
"heavy" blog more interesting.
8 Write short paragraphs. Three to five sentences is
fine and sometimes, you can even get away with
less.
Shorter paragraphs also have the benefit of
encouraging a reader to keep reading a longer post
because each bite sized chunk is easy to digest.
Leaving space is good. Don"t seek to cover every part
of the post – allow white space to form a regular part
of your post"s overall appearance.
9 Keep your word count down low. Don"t let your
writing run away from you. Mark Twain once said: "If
you want me to give you a two-hour presentation, I
am ready today. If you want only a five-minute
speech, it will take me two weeks to prepare." Finely
crafted less words can take a lot longer to produce
than a spiel that rolls off your keyboard without nary
an editorial input. You"ll get better at writing pithier
copy without strain as time goes on but for now, put
in the effort to learn how to keep the writing shorter
and the message punchier.
The key element is to reread it several times and
anything, anything at all, that doesn"t make sense,
sound right, or add to it, comes out.
Read your copy out loud. Nothing substitutes for
reading out loud; you"ll pick up errors you haven"t
spotted reading silently and you"ll note rambling that
isn"t so evident from reading.
10 Enjoy the rewards of working on scannable
content. The benefit of making a blog post scannable
is that your readers are more likely to stick around
and even spend time reading your longer posts. It
may feel like hard work initially – and it is – but once
you"re in the habit, you"ll wonder how you could
ever have done it any other way.

Complete Tutorial: How To Share Blog Posts to Facebook and Twitter

Sharing your #blog posts on social media is a great way to build up your network of followers.
Weebly makes it super easy to do that using the various sharing options built into the blog editor.
Sharing Scheduled Posts
You can set up sharing in advance when scheduling a
post to be published at a later time. While in the blog
editor, click on Post Options.
Choose the date and time you want the post to go
live and then click Edit Share Settings.
You can share to Facebook or Twitter, or turn them
both on if you like. You can also add an optional
custom message to go with your posts here.
If you have never connected to Facebook or Twitter
before, you'll need to authorize Weebly in order to
share. Go ahead and follow the prompts to continue.
After you've finished, click the Schedule button to
complete the scheduling process for your post. Your
post will be automatically shared according to the
options you chose.
Reader Like and Share Buttons
Your readers can also share or like your posts on their
own social media pages. We provide Facebook and
Twitter buttons at the end of every blog post for this
purpose:
You can turn off the Facebook or Twitter buttons, or
turn them both off if you don't want to use this
feature. Go to Settings > Blog > General and click
Customize next to the Post share buttons option to
toggle Facebook or Twitter on and off.
If you change your mind at any time, you can always
disconnect from Facebook and Twitter.

Source: https://hc.weebly.com/hc/en-us/articles/203775853-Sharing-Blog-Posts-to-Facebook-and-Twitter?mobile_site=true

Things that determines how much you can make from your blog

Making money online might be tricky sometimes because that money doesn't come easily
if you don"t follow the simple principle on how to make money online with your websites/blog but this article will show you few things you need to know and what you need to do if you are serious about making money with your #blog or website. I am not an
expert when it comes to making money online but I
feel happy sharing my ideas with you since I have
been to the system for a few years now and it will
be more fun if you can share yours too.
3 Things that determine how much you can make on
your blog
Creating and owning a website/blog is not just
enough to earn you the kind of money you need, you
need to plan well and think on how to make real
cash and not just a few penny but after reading this
article you will surely understand few things about
making money with your blog.
⇒Traffic
Location: Where your website audience came from
plays a major role when it comes to making money
because that will determine the type of advertisers
that are likely to be interested to advertise on your
website.
You might wish to read: 4 Simple Ways to Make
Money Online in Nigeria
If 95% of your website traffic comes from Nigeria
then you will surely attract advertisers from Nigeria
and you should not expect an advertiser from the US
to directly target such website unless the product has
something to do with Nigerians.
⇒Your Website Niche: The second thing that can
determine how much money you can earn is your
website niche, the first thing you need to ask yourself
is what your website will be focusing on, what type
of content should I be publishing and the final
question should be what type of audience will my
content attracts and you should have those question
in mind before creating a content. You have heard
about Keyword research, right? Keyword is not only
to get more traffic but to target a specific audience
looking for one particular product or services and if
you are lucky to rank well for any competitive
keyword then you will make more money because
advertisers who have similar product and services
will be willing to pay more to advertise on your
website/blog. Feel free to ask any question if you still
have any doubt or don"t fully understand any part of
this article The reason is that advertisers will analyze
your content and your audience to see if it will be
profitable for them to target your website for
advertisement or not and that is one of the things
that determine how much money you can make with
your website.
You may wish to read: How to make 10,000 - 20000
Monthly as a blogger in Nigeria .
⇒Website/Blog Traffic Rank: Advertisers will definitely
check your website/blog rank using Alexa traffic rank
tool or any other rank tools to check your global rank
and which country you are more popular and if your
website has a good rank then it has the power
attract more advertisers and influence high
advertising bidding price.