Best Facebook marketing tips for 2020

#Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and
businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Often times, the toughest part is simply getting started, but we’re here to provide you with seven
steps to help get your Facebook marketing efforts off the ground.
1. Set goals for Facebook
The first step to any marketing strategy is setting the right goals. This roadmap will be an essential
reference to measure against to make sure your Facebook strategy is successful. But to set goals, you’ll
first want to do a little research to ensure your plan is attainable through the platform.
Addressing Your Goals
Here are some common yearly goals for businesses and how an effective Facebook strategy can help you:
Increasing quality of sales: Improving the quality of sales starts with better targeting. Through a well-planned Facebook marketing strategy, you
reach your target audience more efficiently. Just because the pond is bigger, doesn’t mean you’ll get
bigger fish. Work on what you know best and use Facebook as a source to improve your reach.
Adding more value to the organization: Facebook can better nurture customers, improve awareness and provide more resources to you audience. Make
Facebook your go-to source of information.
Better pulse on the industry: Are your competitors always one step ahead? With the help of social media monitoring tools, you can track,
listen and report on all social conversations
revolving around you, your competitors or the
industry. Always try to increase your listening
powers before speaking.
More efficient recruiting: No one said social
recruiting is easy, but it’s only growing in popularity.
Social can be a great source for increasing
recruiting efforts and reaching top talent faster.
Working your employees’ social networks for a
higher social reach makes your chances of
recruiting higher quality employees better.
Smarter growth: Reducing churn, limiting spend
and increasing acquisition are all parts of a
successful business, but Facebook can help you in
each of these areas. Whether it’s through ad spend,
increased targeting or more social selling,
addressing your Facebook marketing strategy can
help you get closer to these goals.
Tracking progress: Of course, making sure you’re
on pace to accomplish these goals is essential, and
with a tool like Sprout, you can easily keep tabs on
all your Facebook.
2. Know your Facebook audience
Understanding who is on Facebook and what your
current audience breakdown looks like will be
important in determining which Facebook marketing
strategies you should employ and how.
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3. Engage proactively with your audience
Like most social media channels, they’re built as
networks to converse, discuss and share content. As
a brand, you can’t forget that basic idea of what
makes a social media network. That means
conversation and engagement should never be put
on the back burner.
4. Post at the Best Time on Facebook
Facebook is still one of the most difficult social
networks to use for organic content. Again,
algorithms make it a challenge for businesses trying
to find optimal posting times.
Wednesday is the highest recommended day to
post
11 a.m. and 1 p.m. on Wednesday is the most
engaged time on Facebook
You’re safe to post weekdays between 9 a.m. to 3
p.m.
Sunday is the least engaged day of the week
The least recommended times include early
mornings and late at night.
4. Schedule your Facebook content
Content creation and curation are important
components to any social media strategy. On
Facebook, you have many more choices on the types
of posts you can use. This ranges from Stories to
status to Group posts.
5. Determine your Facebook ads strategy
Whether you’re just starting out on Facebook or
you’ve been on it for a while, it’s difficult to escape
the need to pay for brand exposure. Our
comprehensive guide to creating your Facebook
advertising strategy is a great place to start learning
more about Facebook ads.
6. Aim for Higher Brand Awareness
You Facebook ad campaigns should always be
focused on two things:
1. Cost Effective
2. Relevant
For starters, you want to stay within your allocated
weekly or monthly spend with Facebook to avoid
over exposure and useless clicks. Ad spend can shoot
up in a hurry when you’re targeting isn’t effective or
set appropriately, which brings us to the next step.
7. Keep Facebook Ad Content Fresh
Facebook ad content is literally squeezed between
your friends and family feed, which means it’s seen
often. Have you ever deemed a TV commercial the
worst ever and seen it replayed endlessly through
your favourite show? This is the same thing.
Create a spreadsheet and document your core
metrics. Each metric will provide you with unique
insights into what you specifically want to achieve
with your ad:
Click-through Rate: If traffic is essential, track CTR
and see where you can improve.
Impressions: Having trouble with visibility? Revisit
your image or content and see what can drive
more impressions.
Cost to Acquire: If your purpose is to limit spend
and budget more effectively, track cost to acquire
and set weekly or monthly goals.
8. Encourage employee advocacy
Your employees should be your biggest cheerleaders.
In the Sprout Brands Get Real report, 72% of people
reported feeling more connected with a brand when
its employees shared information about it on social
media. Employees put faces to the brands, making
them more relatable to consumers.
9. Track & analyze your results
The last step of your strategy is to keep an eye on
the metrics you identified earlier in goal setting and
analyze the results. This also includes determining
your ROI. Quickly measure Page impressions, Fan
growth and how your Facebook content is performing
using intuitive, interactive reports that can be
downloaded and shared with stakeholders in
seconds.

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