How to decrease website bounce rate?

A high bounce rate is a nightmare when it comes to digital marketing. A bounce rate is a number that you
hope is always on the lower side, said a digital marketing company in Pune. A low bounce rate and
high conversion rate generally go hand in hand if you have optimized your website well and have created
useful and attractive content for your visitors.
What Is Bounce Rate?
Bounce rate is single-page sessions divided by all sessions or the percentage of all sessions on your
site in which users viewed only a single page and triggered only a single request to the
Analytics server
This definition you will find on the Google help center.
In simple words, if visitors come to the site and he left without any interaction then it is called a bounce.
The same matrics in percentages are the Bounce rate.
Why your Website Should you have A Low Bounce Rate?
A high bounce rate on Google analytics shows that your audience is not happy with what they are
seeing on your website.
A low bounce rate suggests that the visitors have received some value addition when they come to
your website and are exploring it for more content. A
low bounce rate increases your chances of leading
the customer to conversion.
It's Simple if people don't like your content they are
going to bounce. So google doesn't want to show the
pages that users don't like.
Following are some ways in which we can reduce
the bounce rate:
● An Attractive Landing Page
Half of the issues that you may be facing concerning
a high bounce rate may revolve around not creating
a good landing page. A good landing page is key in
retaining your target audience. Create an attractive,
purposeful and concise landing page. It should
answer the query raised by the user and add some
value to their experience. If the user is satisfied by
the landing page then he will want to explore the
website and see other pages as well reveals a digital
marketing company in Pune.
● High Definition Images and Videos
Images and videos are great to engage an audience.
People love to see pictures or videos rather than read
long texts. They prefer to gain information through
visual aids and have a strong recall memory when it
comes to vibrant images. Use relevant and eye-
catching images and videos for your landing page
said a digital marketing agency in Pune.
● Create A Simple Call to Action
The secret to conversion is having a call to action on
every page of your website. The call to action should
be persuasive and simple. It should be worded in
such a manner that the visitor responds favorably to
the call. Generally, words like “Sign up for a free trial”
or “Claim your free eBook here” work wonders. A call
to action also helps in generating leads that are ripe
for conversion. They have visited your website,
signed up for an offer and are eager to buy or learn
more about your products and services. A simple call
to action can reduce the bounce rate on Google
analytics and give you more leads.
The increase or decrease in the bounce rate is all a
matter of user experience.
If companies focus on guaranteeing the user a
fantastic and smooth experience then the bounce rate
falls.
But if you create a text-heavy website or a website
that loads slowly or has some features that don’t
work, then your target audience will not want to stay
on the website.
A higher bounce rate also affects your Quality Score
on Google. Pay attention to the bounce rate and
consistently work on reducing it, explained a digital
marketing service in Pune.

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