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Post by Adminkunlex on Wed Dec 18, 2019 3:58 pm

As usual, Google has released its trending searches of 2019 and it carries lots of interesting information. The release tells us that the 2019 top trends search in Nigeria include "ASUU strike", "AFCON2019","Naira Marley" and "Women World Cup 2019" but the interesting thing here are the phones that Nigerians searched for the most.
Based on the trends released by Google, here are the list of most searched phones in Nigeria in 2019;
1) iPhone 11
2) Samsung Note
3) Samsung S10
4) iPhone XS
5) iPhone 8
6) Samsung S7
7) Samsung S8
8.) iPhone 6s
9) iPhone XS Max
10) iPhone XR
We can see that 6 iPhone models and 4 Samsung
models make the list and they are all premium
smartphones that cost hundreds of thousands of
naira, so does it mean Nigerians are buying these
models the most? Take a chill pill and see the most
selling phone brands in Nigeria in the year 2019 in
their order ;
1) TECNO Mobile
2) Samsung Mobile
3) Itel Mobile
4) Infinix Mobility
5) Huawei Mobile
As a matter of fact, Apple iPhones have very minimal
market share in the country, the affordable and
cheap end of the market is where you find phones
that sell the most. Samsung is in second place in the
list of top selling brands in the country and its not
their high end phones that make that happen, a lot of
the sales happen at the middles and lower stage of
the market.
So haven seen this, one could ask why the most
searched for phones aren't the most bought phones,
the answer is simple, it could be due to the fact that
the most searched phones are the most aspirational
items, all over the world people window shop for
items they can't afford, and Nigerians are very
aspirational people, wanting bigger, better things that
they can't afford. On a second note, Nigeria is a
country where over 80% of the people live in
poverty, it is only logical to assume that those
searches where carried out by the more well-to-do
segment of the population, especially those in urban
areas and have access to internet. Such people are
those that search for these high end devices and
hence they make it to the top searches of the year.
Top Aspirational Brands in Nigeria
While Smartphone brands like TECNO, Itel and Infinix
are the top selling brands in the Nigerian market, the
brands with the most aspirational value are iPhone
and Samsung and people want to see what they
have to offer, and probably see how they can afford
them.

https://mobilityarena.com/what-phones-did-nigerians-search-for-in-2019/?utm_source=mailpoet&utm_medium=email&utm_campaign=-newsletter-post-title-and-newsletter-total-other-stories_1

Adminkunlex
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Posts : 1416
Join date : 2019-06-08
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Location : Osun State, Nigeria

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